According to Deadline, Sony Pictures Animation won a bidding war for a pitch by director Anthony Leondis (Igor), who travelled between the studios with a batch of storyboards showing how the basic plot will play out. Sony nabbed the project and Eric Siegel is aboard to turn the idea into a script for an animated adventure.
Quite what that will be remains to be seen – at least in the case of Lego or the Angry Birds, you have narrative plans, characters and worlds to build upon. Emoji, the Japanese graphical representations of faces, objects and pets, wouldn't seem to have the same initial potential, but clearly the studio thinks there is something to Leondis' proposal.
Leondis, who directed Igor (2008) and has more recently been working on projects for DreamWorks Animation, including Kung Fu Panda: Secrets Of The Masters (2011) and the still in development B.O.O.: Bureau Of Otherworldly Operations, will get to work quickly, as it appears that Emoji has become something of a hot property, not least because unlike other product based movies, there are no rights to secure and no huge company to look over the producers' shoulders, worried about misrepresenting their brand.