Tuesday, 28 October 2014

Tetris film in development

The list of brand mining films in development shows no signs of slowing with the The Wall Street Journal announcing this week that Nintendo classic Tetris is set to make it's journey to the big screen via Threshold Entertainment.

The game, first unleashed upon the world in 1984 by Soviet computer game designer Alexey Pajitnov and perhaps made most famous by Nintendo's Game Boy, is looking to become the next potential (block)buster. Sorry!

It may sound a little ridiculous given the seemingly limited narrative opportunities, yet CEO Larry Kasanoff tells the Wall Street Journal that his company has big plans for the idea, including a story already in place that has yet to be revealed. "This isn't a movie with a bunch of lines running around the page," he says. "We're not giving feet to the geometric shapes."

And his ambitions are bigger than one film. "Brands are the new stars of Hollywood," he says. "We have a story behind Tetris which makes it a much more imaginative thing. We certainly have the canvas for location-based entertainment based on the epicness."

Tetris: The Theme Park, anyone? There are no studios, writers or directors attached yet, so we'll have to wait and see if this becomes the next Lego Movie or labours in limbo alongside Asteroids. All involved will no doubt be hoping that Adam Sandler's (Grown Ups) latest, Pixels, gets the nostalgia juices flowing ready for this one.

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