For a start, this is not a particularly stealthy 'viral' site, but it does have the vibrant, cheeky feel the movie has given off in its trailers so far. While there are no 1970s jams from the soundtrack to be found, it's certainly a clever way to introduce people to the various destinations that Peter Quill (Chris Pratt) and co. will be visiting.
Sprinkled among the descriptions of places such as Knowhere (carved into the long-dead skull of a massive, ancient creature) and Xandar, home to the Nova Corps (and Gluborg's, the first restaurant in the galaxy to score five stars), are a wealth of in-jokes and little bits of information about the movie that will hopefully enhance rather than spoil the experience.
The film itself finds American pilot Peter Quill, also known as Star-Lord, the object of a manhunt after stealing a mysterious stolen McGuffin orb coveted by the villainous Ronan (Lee Pace).
Whilst in a prison, he meets an unusual suspects line-up of aliens including deadly green-skinned assassin Gamora (Zoe Saldana), hulking warrior Drax The Destroyer (Dave Bautista), talking tree Groot (Vin Diesel) and gruff warrior Rocket Raccoon.
With Benicio Del Toro (Savages), Karen Gillan (Doctor Who), Peter Serafinowicz (Saun Of The Dead), Ophelia Lovibond (Mr. Popper's Penguins), Gregg Henry (Slither), Laura Haddock (Da Vinci's Demons), Djimon Hounsou (Blood Diamond), Michael Rooker (Super) and Glenn Close (Albert Nobbs) rounding out the cast, Guardians Of The Galaxy arrives in the UK on the 31 July and the US on 1 August.