Open Road Films have just released their first trailer for Eli Roth's (Hostel) Green Inferno.
Roth's gory tribute to the likes of Italian gonzo directors Ruggero Deodato (Cannibal Holocaust) and Umberto Lenzi (Cannibal Ferox), sees a group of student activists head deep into the Peruvian jungle and face the threat of being eaten alive at the hands of a hungry indigent tribe.
Sticking to Roth's penchant for a clever marketing hook, you'll notice that the trailer is at pains to point out that Green Inferno stars a Peruvian rainforest tribe that's never been filmed before. Roth has been keen for everyone to know this all through the project's development.
"We travelled deep into the Amazon, like Aguirre," he told Empire last year. "We found a village with no electricity or running water, where most of the young children and the elders had never seen a movie or television before. We brought a generator and showed them [Deodato's infamous] Cannibal Holocaust (1980) to see how badly it would freak them out, but they laughed and thought it was the funniest thing they'd ever seen, and after that about 80 people signed up to be in the movie!"
A sequel, Beyond The Green Inferno, is already in the works, to be directed by Roth's Aftershock (2012) collaborator Nicolas Lopez.
While there's no UK release date for the first instalment just yet, it's due to hit US screens on 14 September.