Saturday, 26 October 2013

Naughty new Nymphomaniac one sheets arrive online

Lars von Trier certainly knows how to attract the attention of the media. As his latest cinematic grenade arcs gently towards the big screen, pin pulled and fuse lit, the marketing campaign has delivered a consignment of one sheets for his forthcoming movie Nymphomaniac, featuring a number of his A list stars lost in the heat of the moment.

Nymphomaniac chronicles the erotic journey of self-diagnosed sex addict Joe (Charlotte Gainsbourg) from birth until the age of 50. The movie will jump around in time and cover a large number of characters along the way. Appearing alongside Gainsbourg are Shia LaBeouf, Jamie Bell, Uma Thurman, Udo Kier, Sophie Kennedy Clark, Willem Dafoe, Stellan Skarsgård, Mia Goth, Christian Slater, Nicolas Bros and Connie Nielsen, all of whom feature in the somewhat fruity campaign.

Whilst advertising that uses mid-coitus facial expressions has been done before (Frank Budgen shot a series of ads for Coco de Mer featuring ordinary folks on the brink of climax back in 2001, and Trojan also worked the style in 2004. And before any of those, came (sorry) Aura Rosenberg's book Headshots in 1996), there is something about seeing the expressions of famous stars in the throes that really makes these posters stand out.

With film companies using increasingly elaborate pranks as a way of promoting their latest movies, it's great to see that a brilliantly executed poster campaign can still do the job.

Nymphomaniac will arrive in Danish cinemas on 25 December and should get a UK release early in 2014.

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